If writing is an art, then, blogging is one way of using words to create that art. This is because people who are into blogging are the ones who are artistic anyway; carefully choosing words that would best describe their feelings, sentiments, wishes, and desires.
Basically, blogs were first introduced as weblogs that refer to a “server’s log file.” Since its inception in the mid-1990s, web logging gradually saturated the virtual community making the Internet a viable source of greater information. However, with web logging, you still need a web site and domain names; but with blogging, all you need is a free blog provider – like Blogger or Wordpress, which are free of charge.
Generally, blogs are created for personal use. Like a journal, people can write their daily adventures, sentiments, and whatever ideas they want to express online. However with the advent of online businesses, blogs have gradually taken the limelight in providing businesses a chance to boost their productivity online. This is where the business blogs have come into the mainstream.
Business blogs are, basically, created to advertise the services or products of a certain web site or online business in order to increase online sales. Moreover, business blogs are also one way of promoting the company so that the other readers will know that the company exists online. With blogs, entrepreneurs are able to establish a name in the virtual market through articles that can be very useful to the readers.
So, if you are thinking about creating a blog, whether for business or for your personal use, you need to know a few things that could help you make your blog most interesting.
1. Consider your audience
Even if your blog is generally personal, it would still be advantageous to consider the minds of your readers. You have to think about what would interest them. Most bloggers would love to be “heard” (or read) and be known, in some way or another, even for just a minute. Hence, it is very important to come with a post that people can understand.
2. Pictures speaks a thousand words
To make your blog worth the browsing effort of your readers, it would be extremely beneficial if you include pictures and images. You do not necessarily have to have a picture of yourself; though if you are blogging for business, this would be helpful. Any photographs will do as long as they are not offensive and insulting to your readers.
3. Make your blog constructive
People go online for three reasons: to get information; to be entertained; and to connect with other people. So, even if you write for personal reasons, it would be better to great to post something that would be beneficial to your readers.
4. Keep your blog simple
Try to keep your blog and your post as simple as possible. People have very short attention spans and don’t want to wait for your page to load or you to make your point. Stick to simple, short posts that pack a punch.
5. Make your blog interactive
Make your blog as interactive as you possibly can. You can do this by placing some video or audio clips in your blog; and allow for your readers to leave comments and feedback on your blog. This way, you can get the reactions of other people. Who knows, you might even gain some friends just by making them feel at home on your blog.
Blogging is the contemporary term of creative and commercial writing; so, for people who wish to make use of their craft as far as writing is concerned, blogs are the best and easiest way to go!

